About NAC

About the Newspapers
The operation of the Salt Lake newspapers is divided between three companies in a joint operating agreement. The two newspapers remain fiercely competitive and editorially independent, but their advertising, printing, circulation and business functions are managed by a third company, the Newspaper Agency Corporation. This arrangement gives readers the variety of two perspectives on the news, while giving advertisers maximum penetration into the growing Salt Lake market.

The Newspaper Agency Corporation
The Newspaper Agency Corporation was formed in 1952 to merge the advertising, printing, circulation and business functions of the two Salt Lake newspapers. What was first done with typewriters, red pens and "hot metal" type is now achieved with state-of-the-art computers and four-color offset printing. The NAC's printing plant underwent a multi-million-dollar renovation in the late 1980s to ensure the finest reproduction for readers and advertisers. Ensuring that clients meet their advertising objectives remains the first goal of agency employees. Whether the client requests market research, unique advertisement production or a brainstorming session on the year ahead, NAC professionals stand ready to help, realizing their success is dependent on the success of the Salt Lake newspapers' clients.

The first edition of the Salt Lake Daily Tribune and Utah Mining Gazette was published in 1871. In a frontier state sometimes troubled by religious divisions, The Salt Lake Tribune's management pledged that "where sectional feelings exist it will aim for their abolishment by the encouragement of charitable feelings and the promotion of better acquaintance." More than 120 years later, The Salt Lake Tribune editors push their reporters to find "solution" stories -- accounts that demonstrate people solving their communities' problems through cooperation, intelligence and diligence. The Salt Lake Tribune has added a weekly recreation page, boosted high school sport scores to include every game in the state, hired a reporter to travel the state full time and commissioned columns from every state in the region.

Before part of it became the state of Utah, a vast area encompassing parts of modern California, Nevada, Arizona, New Mexico, Colorado, Idaho and Oregon was known as the territory of Deseret. The Deseret News first published in 1850, only three years after Brigham Young led the Mormon pioneers into the Salt Lake Valley. "We hold ourselves responsible to the highest court of truth for our intentions, and the highest court of equity for our execution," wrote the newspaper's first editor, Dr. Willard Richards. Today the Deseret News is a large, colorful newspaper almost unimaginable to the pioneers who printed the first editions on a wrought-iron handpress "a little larger than a clothes wringer." Recently redesigned, the newspaper features an improved easy-to-read format, extensive use of full color graphics and in-depth coverage of the communities that make up the Salt Lake market.

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