2002 General Advertising Rates

2002 General Advertising Rates PDF File

General/National Advertising Rates (cost per column inch)
	Both Newspapers		Either Newspaper
Contract Level	Daily	Sunday	Daily	Sunday
Open Rate	$91.80	$106.42	$73.44	$85.14
75"	$70.00	$81.12	$56.00	$64.89
150"	$68.50	$79.42	$54.80	$63.53
300"	$67.12	$77.83	$53.69	$62.26
500"	$66.02	$76.51	$52.82	$61.21
850"	$65.54	$75.97	$52.44	$60.78
1,700"	$64.53	$74.78	$51.63	$59.83
3,500"	$63.58	$73.73	$50.87	$58.98
5,200"	$63.35	$73.41	$50.68	$58.73
7,000"	$63.16	$73.22	$50.53	$58.57
10,500"	$62.09	$71.99	$49.67	$57.59
14,000"	$61.25	$70.98	$49.00	$56.79
21,000"	$60.91	$70.64	$48.73	$56.51
28,000"	$60.53	$70.18	$48.42	$56.14

Discounts

Frequency Discount. Any full-run, full-rate advertisement may be republished if the ad falls within six days following the first insertion:

Monday or Tuesday..................................................40% discount
Wednesday - Saturday.............................................25% discount

The following conditions and restrictions apply to all full-run ROP advertising discounts. Discount ads receive full lineage credit toward contract fulfillment. No art, copy or size changes are allowed on ads given the repeat discount.

Discounts are not available to movie theaters or for ads receiving the charity rate. Discounts apply to color charges, except as indicated. If an advertisement initially runs only in one newspaper it may be picked up only in that newspaper with discounts. Sunday insertions are not eligible for discounts.

ROP Multiple-Page Blockbuster for Single Accounts. These discounts apply to full pages only with the following discounts from published ROP rates and color charges:

4 Pages................................................................10% discount
6 Pages................................................................15% discount
8 Pages................................................................25% discount

Note: Only one advertiser discount applies.

Color Charges for ROP Advertisements*
	Both Newspapers		Either Newspaper
Black Plus	Daily	Sunday	Daily	Sunday
1 Color	$878	$922	$702	$738
2 Color	$1,231	$1,294	$985	$1,035
Full Color	$1,550	$1,629	$1,240	$1,303

*No minimum space is required for color ads. These rates apply to both broadsheet and tabloid pages.

Holiday Rates

Sunday distribution rates and policies apply February 8-25, Thanksgiving and Christmas Day.

Co-op Action Plan Rates (Commisionable)
	Both Newspapers		Either Newspaper
	Daily	Sunday	Daily	Sunday
CAP Rate	$68.50	$79.42	$54.80	$63.53

NAC will bill co-op action plan advertising to dealer groups, distributors, manufacturers or their agents. These rates are commissionable to recognized advertising agencies. At least one dealer name must be listed in the ad to qualify for these rates.

Non-Subscriber Publications

NAC offers this Sunday publication delivered to households who do no subscribe to either of the newspapers, allowing advertisers to achieve near total market coverage.

Sunday Etc.
Sunday Etc. is distributed Sunday to non-subscribing households in Salt Lake and southern Davis counties.

Sunday Etc.................................................$ 20.00 per column inch

The rate applies regardless of contract level. All advertising in Etc. must originate as a full-run advertisement placed in either newspaper. No art, text or size changes can be made from the original full-run advertisement.

Summit/Wasatch Etc.
Summit/Wasatch Etc. is distributed by U.S. Mail to households in Summit and Wasatch counties.

Summit/Wasatch Etc...................................$ 8.50 per column inch

The rate applies regardless of contract level. Summit/Wasatch Etc. accepts original ads (they need not have been published in another section first).

Color Charges for Etc.
The color charges below apply to each edition of Etc. purchased in particular week.

Black + one color..........................................$ 527
Black + two color..........................................$ 739
Black + full color...........................................$ 930

Special Classification Rates - Sunday Comics Section

Regular Sunday ROP rates apply to the Sunday comics section. All Sunday comic ads must carry at least one color and black. Advertisers are not charged for color in this section.

Free-standing Inserts

Rates are quoted on a cost-per-thousand (CPM) for distribution based on size (page count) and advertiser frequency within one year. Minimum quantity 20,000, Sunday single-sheet minimum is 50,000.

Credit towards ROP contract fulfillment is given to preprint advertisers. This credit may be used to sign a higher ROP contract, however, it will not be credited toward earning an ROP rebate at contract completion.

Preprint advertisements are accepted for insertion into The Salt Lake Tribune, Deseret News, and NAC supplements.

Distribution of 20,000 - 49,999 (Cost per Thousand - CPM)
Preprint Size	Open Rate	6 Times	12 Times	24 Times
Single Sheet	$46.98	$42.46	$40.30	$38.75
2 std./4 tab	$51.46	$47.01	$45.26	$43.43
4 std./8 tab	$68.28	$62.40	$60.06	$57.74
6 std./12 tab	$88.63	$81.04	$78.08	$74.96
8 std./16 tab	$98.42	$90.08	$86.85	$83.43
10 std./20 tab	$103.30	$94.74	$91.42	$87.72
12 std./24 tab	$109.51	$100.38	$96.89	$93.08
14 std./28 tab	$112.59	$103.27	$99.81	$93.84
16 std./32 tab	$115.67	$106.23	$102.60	$96.48

Distribution of 50,000 or more (Cost per Thousand - CPM)
Preprint Size	Open Rate	6 Times	12 Times	24 Times	48 Times	72 Times
Single Sheet	$40.95	$37.96	$35.36	$34.32	$31.16	$29.61
2 std./4 tab	$45.79	$42.40	$39.44	$37.98	$34.73	$33.01
4 std./8 tab	$60.77	$56.27	$52.34	$50.48	$46.14	$43.83
6 std./12 tab	$80.40	$74.28	$68.94	$66.58	$56.93	$53.98
8 std./16 tab	$89.58	$82.78	$76.84	$74.11	$61.13	$57.23
10 std./20 tab	$94.22	$87.02	$80.71	$77.88	$62.76	$58.61
12 std./24 tab	$100.13	$92.41	$85.64	$82.69	$64.92	$60.64
14 std./28 tab	$103.08	$95.12	$88.14	$84.19	$69.38	$63.12
16 std./32 tab	$106.25	$98.00	$90.76	$85.69	$74.02	$65.84

Envelopes containing up to six single-sheet inserts will be charged $43.20 per thousand. Larger pieces will be considered on a case-by-case basis.

For preprinted inserts over 16 std. or 32 tab. pages, add $1.60 per thousand per standard page or 80 cents per thousand per tabloid page.

2002 General Advertising Deadlines PDF File

Single-color advertising deadline is the same as one-proof service deadline. Two or three color advertising deadline is 24 hours in advance of 1-proof service. Process multiple color separation deadline is 48 hours in advance of 1-proof service. Double-truck deadline is an additional 24 hours in advance of appropriate color deadline. All computer disk ads are due 24 hours in advance of camera ready deadline.

Call two hours in advance of all deadlines for pickup.

Daily ROP Deadlines Monday through Saturday
Day of Insertion	Space Reservation & 1-proof Service		Copy no proof		Camera-ready ads & OK'd proofs due to NAC
Monday	4pm	Thurs	4pm	Fri	4pm	Fri
Tuesday	4pm	Fri	Noon	Mon	4pm	Mon
Wednesday	4pm	Fri	4pm	Mon	4pm	Tues
Thursday	4pm	Mon	Noon	Tues	4pm	Wed
Friday	4pm	Tues	Noon	Wed	Noon	Thurs
Sat. At Home	4pm	Tues	4pm	Wed	Noon	Thurs
Saturday	4pm	Wed	Noon	Thurs	4pm	Fri

Sunday Early Product
Section	Space Reservation & 1-proof Service		Copy no proof		Camera-ready ads & OK'd proofs due to NAC
Comics	4pm	Mon	4pm	Tues	4pm	Thurs
	13 days before publication		12 days before publication		10 days before publication
TV Book	4pm	Fri	4pm	Mon	4pm	Tues
	9 days before publication
Travel/Society	4pm	Mon	Noon	Tues	4pm	Wed
Sunday Etc.	4pm	Wed	No proofs available		4pm	Thurs

Sunday Main
Section	Space Reservation & 1-proof Service		Copy no proof		Camera-ready ads & OK'd proofs due to NAC
A section, Local, Sports, Business, Arts/Entertainment	4pm	Wed	Noon	Thurs	4pm	Fri

Specialized Products
Section	Space Reservation & 1-proof Service		Copy no proof		Camera-ready ads & OK'd proofs due to NAC
Wasatch/Summit Etc.	4pm	Fri	4pm	Mon	4pm	Tues
	14 days before publication		11 days before publication		10 days before publication
4X Insert Jacket	4pm	Mon	4pm	Thurs	4pm	Fri
	14 days before publication		11 days before publication		10 days before publication

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