ABC, ABC Reports and the Publisher's Statements
ABC is an acronym for Audit Bureau of Circulations.  ABC is an external auditing company that verifies total paid circulation for 12 months for newspapers.

The ABC Audit Report: This report is produced once a year.  For NAC, the audit is conducted at the end of June.  Prior to 1996, NAC's ABC reports were conducted at the end of September.  In 1996, NAC changed its audit time to accommodate ABC's schedule. 

The Publisher's Statement: The circulation numbers for the ABC Publisher's Statement are provided by the newspaper's circulation department. The Publisher's Statement is verified and accepted by ABC.  It is released every six months -- September 30 and March 31 of every year. 

The following tables depict our circulation numbers as of June 30, 1999. The numbers were derived from our official ABC Audit Report.  You can obtain an official report by contacting your sales representative or the Marketing Department.

• Special Requests to NAC's Marketing Department

NAC can research specific requests such as how far customers are willing to travel to purchase items such as cars, sporting equipment or groceries; how often they intend to purchase; how soon they intend to purchase a new or used home; how soon they intend to seek a new job.

Tell us how we can help you make make the most informed decisions when it comes to spending your advertising dollar.

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Research Surveys

• Belden Associates
  
  
• The Media Audit - Houston, TX

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