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| Belden Associates Belden Associates is a nationally acclaimed market research company that measures newspaper markets for comparative analysis. The company was founded more than 50 years ago and provides full-service research on average of 100 projects per year. The research Belden provides allows newspapers to evaluate trends in the market. Reader profiles and penetration among demographic and retail categories can be determined by analyzing the collected data from the Belden studies. The Belden Associates firm has conducted six surveys for the Newspaper Agency Corporation. This continuing market survey enables NAC to observe changing market trends in the Salt Lake City primary market area and the opportunity to compare itself to 61 other newspaper markets. The Newspaper Agency Corporation has used the Belden information to develop a strategic market position. For specific Belden study information, please contact the NAC Marketing and Research Department at NACmark@NACorp.com Belden Associates can be contacted at http://www.beldenmai.com |
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