| Total Market Coverage (TMC)
Products Sunday Etc.
Etc.'s colorful front cover, celebrity news, bold design and articles on
the outrageous demand the reader's attention. Delivered to virtually* every
non-subscribing household in Salt Lake and Southern Davis counties, Etc.
uses a format proven effective at attracting the non-traditional reader.
The
current circulation of Sunday Etc. is 128,221**.
Summit/Wasatch Etc.
The area surrounding the resort town of Park City is one of the wealthiest and
fastest growing in the western United States. Its short distance from the Salt Lake
valley has created a new segment of the local economy with tremendous buying power.
The Summit/Wasatch edition of Etc. is delivered to both subscribers of The
Salt Lake Tribune and Deseret News plus non-subscribers on Friday, reaching
virtually* every household in Summit and Wasatch counties at minimal cost.
The current circulation of Summit/Wasatch Etc. is 17,178**.
*Etc. is not delivered to those households that specifically request
non-delivery.
**Source: Internal circulation/distribution reports as of March,
2001. |
