Media Audit

The Media Audit and Ranker Report
The Media Audit Ranker Report is an independent survey for newspaper, television and radio audience reach of adult 18 years of age and older in a particular market.

The Media Audit results indicate that The Salt Lake Tribune and Deseret News are the dominate advertising media in the Salt Lake market area, reaching 61.6 percent of adults on weekdays and 53.4 percent on weekends.

For more information on the Media Audit Salt Lake City report or to have a custom report generated for you contact NAC's Marketing Department.

If you're interested in Media Audit company information, go to their site at http://www.themediaaudit.com/.

Background Statistics & Definitions

Salt Lake City, Utah	Sept. - Oct. 2000
Total Audience	602,500
Total Audience Age	Adults Age 18 and Older
TV News Defined	Viewed Yesterday
Daily Newspaper Defined	Read Yesterday
Radio Defined	Most Often
Other Print Media Defined	Last Edition
Internet	Past Week

Source: Media Audit, Sept. - Oct. 2000
Salt Lake County & Zip codes: 84010, 84014, 84025, 84054 and 84087 in Davis County.

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