2002
Retail Advertising Rates 
PDF File |
|
Retail
Advertising Rates (cost per column inch)
|
| |
Both
Newspapers |
Either
Newspaper |
| Contract
Level |
Daily |
Sunday |
Daily |
Sunday |
| Open
Rate |
$67.35 |
$78.10 |
$53.88 |
$62.48 |
| 75" |
$49.01 |
$56.80 |
$39.20 |
$45.44 |
| 150" |
$47.94 |
$55.60 |
$38.35 |
$44.48 |
| 300" |
$47.22 |
$54.73 |
$37.77 |
$43.78 |
| 500" |
$46.87 |
$54.33 |
$37.50 |
$43.46 |
| 850" |
$46.30 |
$53.68 |
$37.04 |
$42.95 |
| 1,700" |
$45.60 |
$52.86 |
$36.48 |
$42.29 |
| 3,500" |
$44.50 |
$51.60 |
$35.60 |
$41.28 |
| 5,200" |
$44.36 |
$51.39 |
$35.49 |
$41.11 |
| 7,000" |
$44.19 |
$51.24 |
$35.36 |
$40.99 |
| 10,500" |
$43.44 |
$50.37 |
$34.75 |
$40.30 |
| 14,000" |
$42.90 |
$49.69 |
$34.32 |
$39.75 |
| 21,000" |
$42.24 |
$48.98 |
$33.79 |
$39.18 |
| 28,000" |
$41.96 |
$48.67 |
$33.57 |
$38.93 |
|
|
| Discounts |
Frequency
Discount. Any full-run, full-rate
advertisement may be republished if the ad falls within six days
following the first insertion:
- Monday
or Tuesday..................................................40%
discount
- Wednesday
- Saturday.............................................25%
discount
The
following conditions and restrictions apply to all full-run ROP
advertising discounts. Discount ads receive full lineage credit
toward contract fulfillment. No art, copy or size changes are
allowed on ads given the repeat discount.
Discounts
are not available to movie theaters or for ads receiving the charity
rate. Discounts apply to color charges, except as indicated. If an
advertisement initially runs only in one newspaper it may be picked
up only in that newspaper with discounts. Sunday insertions are not
eligible for discounts.
ROP
Multiple-Page Blockbuster for Single Accounts. These
discounts apply to full pages only with the following discounts from
published ROP rates and color charges:
- 4
Pages................................................................10%
discount
- 6
Pages................................................................15%
discount
- 8
Pages................................................................25%
discount
Note: Only
one advertiser discount applies.
|
|
|
Color
Charges for ROP Advertisements*
|
| |
Both
Newspapers |
Either
Newspaper |
| Black
Plus |
Daily |
Sunday |
Daily |
Sunday |
| 1
Color |
$655 |
$685 |
$524 |
$551 |
| 2
Color |
$920 |
$965 |
$736 |
$772 |
| Full
Color |
$1,157 |
$1,216 |
$926 |
$973 |
|
| *No
minimum space is required for color ads. These rates apply to both
broadsheet and tabloid pages. |
|
| Holiday
Rates |
| Sunday
distribution rates and policies apply February 8-25, Thanksgiving
and Christmas Day.
|
|
| Non-Subscriber
Publications |
|
NAC offers
this Sunday publication delivered to households who do no subscribe
to either of the newspapers, allowing advertisers to achieve near
total market coverage.
Sunday Etc.
Sunday Etc. is distributed Sunday to non-subscribing
households in Salt Lake and southern Davis counties.
- Sunday Etc.................................................$
17.00 per column inch
The rate applies regardless of
contract level. All advertising in Etc. must originate as a
full-run advertisement placed in either newspaper. No art, text or
size changes can be made from the original full-run advertisement.
Summit/Wasatch Etc.
Summit/Wasatch Etc. is distributed by U.S. Mail to
households in Summit and Wasatch counties.
- Summit/Wasatch Etc...................................$
7.25 per column inch
The rate applies regardless of
contract level. Summit/Wasatch Etc. accepts original ads
(they need not have been published in another section first).
Color Charges for Etc.
The color charges below apply to each edition of Etc. purchased
in particular week.
- Black + one
color..........................................$ 375
- Black + two
color..........................................$ 530
- Black + full
color...........................................$ 670
|
|
| Special
Classification Rates - Churches - No other discounts
apply. |
| Both
Newspaper |
Either
Newspaper |
| Daily |
Sunday |
Daily |
Sunday |
| $47.22 |
$54.73 |
$37.77 |
$43.78 |
|
|
| Political
Advertising |
|
Retail rates are extended to single candidate advertisers within
the local metropolitan region (Salt Lake, Utah, Davis, Weber, Tooele,
Summit and Wasatch counties). apply General rates to political party and multiple candidate
advertising and national candidate advertisers. Political
advertising requires cash in advance.
|
| Advocacy
Advertising |
|
General rates apply. See the general rate card. Advocacy advertising
requires cash in advance.
|
| Sunday
Comics Section |
|
Regular Sunday ROP rates apply to the
Sunday comics section. All Sunday comics ads must include at least
one color and black.
Advertisers are not charged for color in this section
|
| Non-Profit |
| NAC
does not carry a "non-profit" rate. |
| Free-standing
Inserts |
| Rates
are quoted on a cost-per-thousand (CPM) for distribution based on
size (page count) and advertiser frequency within one year. Minimum
quantity 20,000, Sunday single-sheet minimum is 50,000.
Credit
towards ROP contract fulfillment is given to preprint advertisers.
This credit may be used to sign a higher ROP contract, however, it
will not be credited toward earning an ROP rebate at contract
completion.
Preprint
advertisements are accepted for insertion into The Salt Lake
Tribune, Deseret News, and NAC supplements.
|
 |
| Distribution
of 20,000 - 49,999 (Cost per Thousand - CPM) |
| Preprint
Size |
Open
Rate |
6
Times |
9
Times |
12
Times |
24
Times |
| Single
Sheet |
$35.96 |
$31.72 |
$30.95 |
$29.75 |
$28.46 |
| 2
std./4 tab |
$39.44 |
$34.95 |
$33.85 |
$32.93 |
$31.58 |
| 4
std./8 tab |
$52.33 |
$46.37 |
$44.90 |
$43.68 |
$41.96 |
| 6
std./12 tab |
$69.21 |
$61.24 |
$59.24 |
$57.54 |
$55.38 |
| 8
std./16 tab |
$77.13 |
$68.25 |
$66.02 |
$64.15 |
$61.60 |
| 10
std./20 tab |
$81.11 |
$71.75 |
$69.38 |
$67.38 |
$64.78 |
| 12
std./24 tab |
$86.21 |
$76.19 |
$73.65 |
$71.49 |
$68.76 |
| 14
std./28 tab |
$88.73 |
$78.42 |
$75.80 |
$73.58 |
$69.99 |
| 16
std./32 tab |
$91.48 |
$80.78 |
$78.06 |
$75.74 |
$71.25 |
| For
preprint inserts over 16 std. or 32 tab. pages, add $1.30
per thousand per standard page or $0.65 per thousand per
tabloid page. |
|
|
| Distribution
of 50,000 or more (Cost per Thousand - CPM) |
| Preprint
Size |
Open
Rate |
6
Times |
9
Times |
12
Times |
24
Times |
| Single
Sheet |
$31.46 |
$27.95 |
$27.43 |
$26.78 |
$25.63 |
| 2
std./4 tab |
$34.57 |
$30.50 |
$29.79 |
$29.00 |
$27.68 |
| 4
std./8 tab |
$45.87 |
$40.46 |
$39.52 |
$38.46 |
$36.78 |
| 6
std./12 tab |
$60.66 |
$53.44 |
$52.13 |
$50.68 |
$48.54 |
| 8
std./16 tab |
$67.61 |
$59.55 |
$58.09 |
$56.48 |
$53.99 |
| 10
std./20 tab |
$71.10 |
$62.60 |
$61.05 |
$59.34 |
$56.77 |
| 12
std./24 tab |
$75.57 |
$66.48 |
$64.81 |
$62.96 |
$60.27 |
| 14
std./28 tab |
$77.77 |
$68.43 |
$66.70 |
$64.80 |
$61.35 |
| 16
std./32 tab |
$80.19 |
$70.49 |
$68.69 |
$66.71 |
$62.44 |
|
|
| Distribution
of 50,000 or more (Cost per Thousand - CPM) |
| Preprint
Size |
36
Times |
48
Times |
72
Times |
96
Times |
| Single
Sheet |
$25.01 |
$24.23 |
$23.21 |
$22.44 |
| 2
std./4 tab |
$26.65 |
$25.55 |
$24.09 |
$23.32 |
| 4
std./8 tab |
$35.44 |
$33.94 |
$32.01 |
$30.88 |
| 6
std./12 tab |
$45.31 |
$41.88 |
$39.43 |
$35.82 |
| 8
std./16 tab |
$49.59 |
$44.96 |
$41.78 |
$37.56 |
| 10
std./20 tab |
$51.58 |
$46.17 |
$42.77 |
$38.03 |
| 12
std./24 tab |
$54.12 |
$47.74 |
$44.27 |
$39.36 |
| 14
std./28 tab |
$56.32 |
$51.04 |
$46.07 |
$40.20 |
| 16
std./32 tab |
$58.58 |
$54.44 |
$48.06 |
$41.01 |
|
|
| Piggy-Back
Charges |
| Individual
advertisers running one or more preprinted inserts on the same day
in the same ZIP codes qualify for a "piggy-back" rate.
Total the pages of all inserts and apply the appropriate contract
rate from the table above. In addition, add a $10.00 head charge per
thousand inserts, plus the appropriate page charge of $0.65 per tab
page or $1.30 per standard page, for additional pages of over 32
tab. |
