Why are you changing the size of the newspapers?
First, because it's more reader-friendly. The narrower width is more convenient,
easier to handle and less prone to wrinkling and other production problems.
Secondly, since newspapers all over the country
are also changing their sizes, it's easier for
advertisers in multiple markets to standardize the
size of their ads.
Who else is changing?
More than 150 newspapers nationwide, including
the Houston Chronicle, Boston Globe, Washington
Post, Miami Herald, Orange County Register, Los
Angeles Times and San Diego Union-Tribune.
What does a 50-inch web mean?
In printing terminology, "the web" is a
huge roll of paper. So a narrower web width means
a narrower printed page. We'll be converting our
presses from a 54-inch web to a 50-inch web,
resulting in a newspaper that is one inch narrower
per page.
Why does the conversion take eight weeks to
complete?
The presses can only be converted one at a time,
so ultimately some sections of the paper will
attain their new sizes sooner than others.
Eventually, all the sections of the paper will be
at the new size. While the paper size may differ
during the conversion process, the image size will
change in all sections beginning Monday, April 2,
2001.
When do my ads have to reflect the new size?
Beginning April 2, 2001, all ads will need to
conform to the new column widths outlined in this
section. If we create your ads for you, our
artists will reconfigure them for you. If you
forget to build your ad per the new measurements,
or a pick up is required from a previously run ad,
we'll be happy to convert it for you.
Will the new size change my rate?
NAC will continue to deliver the same outstanding
advertising value and circulation. A full page is
still a full page and a half page is still a half
page. Spatial relationship is relative.
What about tab products?
All of our tab products will be five columns by 11
1/2 inches deep (replacing the old depth of 13
inches). A full-page tab will be billed at 57 1/2
vs. 65 inches. All tab products that print on
April 2, 2001 and after will reflect the new size.
Tab products printed prior to April 2, 2001, will
reflect the current larger size.
Are deadlines affected?
Not at all. The new page size will not change
existing deadlines.
Any other questions?
For Classified information call (801) 237-2382
For Retail information call (801) 237-2815
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