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How to Send Digital Ad Copy
If you want to send your ad copy by digital file transfer, the NAC offers several ways including AdSend.
  • Send via the Internet
  • Send by Portable Media - Diskette, CD or Zip
  • E-Mail Attachments

Please read all the instructions on this page before sending any ad copy electronically.

Printed Copy - No matter which method you choose to send your ad copy, please be sure to submit a printed copy for our media staff to use as a reference. This is especially helpful to insure none of your fonts or artwork have defaulted in our system.

Ad reservations and Corrections need to be arranged through your sales representative. Please do not upload or send ad copy electronically without first informing your sales rep. Unless our production staff is notified by your sales representative, they may not be aware that your ad materials have been transmitted and your ad will not be published.

The preferred file type is PDF created with Adobe Acrobat, with all fonts embedded. Files should be kept under three megabytes. Anything larger then this should be stuffed or zipped.

Don't forget to fax us a copy of your ad! It is extremely important that you fax a hard copy of your ad to your sales representative so that we can match it to our proofs, and use as a layout to accompany the insertion order. Your fax should include the name of the file you are sending, and the date you sent the file. Any other information needed to process your advertising should also be included in this fax.

Copy deadlines for ads submitted electronically are the same as for other ad materials. To check retail deadlines, click here. For classified deadlines, click here.

Sending your ad on disk - NAC can only accept your desktop publishing files on a portable medium (diskette, CD, or zip disk) or via  electronic transfer. You may send standard floppy disks 44, 88, or 200 megabyte, and Iomega Zip 100, Jaz Disk or on a CD. These portable media do not have to be Macintosh formatted, BUT you do need to make sure that your file is compatible with the Macintosh system.

IMPORTANT NOTE: If sending an EPS or Quark Xpress document, please remember to include all images and fonts. PDF files must have the fonts embedded in order to process through our system correctly.

For more information click here to view the Digital Ad Guidelines.

Preparing your digital ad copy - NAC's Digital Media Department operates solely on the Macintosh platform. For jobs created on this platform, we can accept native application files created in Quark Xpress, Illustrator and Photoshop. For recent upgrades, or old versions of this software, please contact us for compatibility.

Please remember to include all your fonts and any supporting graphics used to create your job. It is highly recommended that you use a preflight application, such as Markzware's Flightcheck or Extensis Preflight Pro, to collect for output, or even better, use Adobe's Acrobat Distiller to create a single PDF file before sending your job.

Because of font conflicts and other technical difficulties, our options for outputting jobs created on the Windows, or PC, platform are somewhat limited. Jobs created in page layout programs like Corel Draw, Adobe Pagemaker, or Microsoft Publisher must be saved as a Postscript or PDF file. We cannot output native application files created on the Windows platform. Also True Type fonts will not work on our system.

The NAC can reproduce PC graphic files that have been saved in standard high-resolution image formats such as TIFF, EPS or JPEG. EPS files that contain fonts should have those fonts saved as outlines or curves. PDF files must have fonts embedded.

Questions? If you have any questions please call your sales representative. Your sales rep will then talk to a multi-media operator if needed.


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