Design, layout and typesetting services are offered free of charge to any advertiser in The Salt Lake Tribune and Deseret Morning News. However, many advertisers appreciate the control they have over production and creative elements by producing documents "press-ready."

Due to the fact that we are one of the few 100% electronically paginated newspapers in the country, our requirements may differ from other papers.

Feel free to review any or all of the subjects listed on the left to assist you in the layout of your ad. Click here to learn more about how to write effective run of press ads.

Laser scanners are used at NAC. These scanners do not pick up the color red. Blue is visible to these laser lights, showing up as black. Therefore, bluelith is required when masking out art. Also, red-lined grid sheets (available from your salesperson) are required if you are laying out your own ads for scanning.

Any instructions, guidelines, templates etc., made on material to be scanned should be done in red or on removable material such as a tissue overlay.

The following information serves as a general guideline for NAC's pre-press and printing operations and should be used for advertisements you are preparing.

If NAC is designing and building your ad, the layout and typesetting, black and white line shots and halftones as well as single proof services are included in your costs. For costs on specialized work and incurred costs click here

If NAC is required to set type, scan art or in any way prepare the advertisement for publication, it is not considered a camera-ready ad and all ad materials must be received on the space reservation/one proof deadline.

• 85 line screen
• Emulsion side down
• Right read

• 5% highlight dot
• 80% maximum shadow dot

Click here to learn how to achieve a good halftone reproduction.