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The Media Audit and Ranker Report view PDF File
The Media Audit is an independent survey for newspaper, television, cable and radio audience reach for adults age 18 or older in a particular market.

Media Audit results indicate the print and online editions of The Salt Lake Tribune and Deseret Morning News are the dominant advertising media in the Salt Lake market area, reaching 466,600 adults on Sundays and 436,500 on weekdays.

For more information on the Media Audit Salt Lake City report or to have a custom report generated for you contact NAC's Marketing Department.

Media Audit Ranker, June - July 2004, Adults 18+
Media
Rating
Persons
Sunday, Tribune/News + Web
62.4%
466,600
Daily, Tribune/News + Web
58.4%
436,500
Sunday Tribune/News
56.5%
422,700
Daily Tribune/News
50.3%
375,700
KSTU Ch. 13 Prime News
17.8%
133,200
Fox News Channel
15.2%
113,400
KSL Ch. 5 Late News
14.4%
107,900
KUTV Ch. 2 Late News
12.7%
95,200
KSL Ch. 5 Early News
12.3%
91,600
KUTV Ch. 2 Early News
12.2%
91,300
Discovery Channel
11.7%
87,800
ESPN
10.5%
78,200
KSL
9.2%
69,100
Salt Lake City Weekly
9.1%
67,700
CNN
9.0%
67,000
Comedy Central
8.5%
63,900
Salt Lake Magazine
6.5%
48,800
KUUU
6.0%
44,800
Catalyst
5.3%
39,700
Sports Guide Magazine
5.1%
38,500
KXRK
4.9%
36,800
KZHT
4.8%
35,700
American Classifieds
4.3%
32,300
KUBL
3.8%
28,500


Note: Only the five top-ranking media for each media group are listed.

Source: Media Audit, June - July 2004. Total audience is 747,600 based on 493 respondents out of a total sample of 493 adults age 18 or older. Area covered is the entire Salt Lake County and ZIP Codes 84010, 84014, 84025, 84037, 84054 and 84087 in Davis County. [Radio = station listened to most often] [TV news = viewed yesterday] [Daily newspaper = read yesterday] [Other print media = read last edition] [Internet = viewed in past 30 days].

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© 2005 Newspaper Agency Corporation, agent for The Salt Lake Tribune and Deseret Morning News