 |
|
The
Media Audit and Ranker Report
view
PDF File |
| The Media Audit is an independent survey for newspaper, television, cable and radio audience
reach for adults age 18 or older in a particular market.
Media Audit results indicate the print and online editions of The Salt Lake Tribune and Deseret
Morning News are the dominant advertising media in the Salt Lake market area, reaching 466,600
adults on Sundays and 436,500 on weekdays.
For more information on the Media Audit Salt Lake City report or to have a custom report generated for you contact NAC's
Marketing
Department.
|
| Media Audit Ranker, June - July 2004, Adults 18+
|
| Media |
Rating |
Persons |
| Sunday, Tribune/News + Web |
62.4% |
466,600 |
| Daily, Tribune/News + Web |
58.4% |
436,500 |
| Sunday Tribune/News |
56.5% |
422,700 |
| Daily Tribune/News |
50.3% |
375,700 |
| KSTU Ch. 13 Prime News |
17.8% |
133,200 |
| Fox News Channel |
15.2% |
113,400 |
| KSL Ch. 5 Late News |
14.4% |
107,900 |
| KUTV Ch. 2 Late News |
12.7% |
95,200 |
| KSL Ch. 5 Early News |
12.3% |
91,600 |
| KUTV Ch. 2 Early News |
12.2% |
91,300 |
| Discovery Channel |
11.7% |
87,800 |
| ESPN |
10.5% |
78,200 |
| KSL |
9.2% |
69,100 |
| Salt Lake City Weekly |
9.1% |
67,700 |
| CNN |
9.0% |
67,000 |
| Comedy Central |
8.5% |
63,900 |
| Salt Lake Magazine |
6.5% |
48,800 |
| KUUU |
6.0% |
44,800 |
| Catalyst |
5.3% |
39,700 |
| Sports Guide Magazine |
5.1% |
38,500 |
| KXRK |
4.9% |
36,800 |
| KZHT |
4.8% |
35,700 |
| American Classifieds |
4.3% |
32,300 |
| KUBL |
3.8% |
28,500 |
|
Note: Only the five top-ranking media for each media group are listed.
Source: Media Audit, June - July 2004. Total audience is 747,600 based on 493 respondents out of a total sample of 493 adults age 18 or older.
Area covered is the entire Salt Lake County and ZIP Codes 84010, 84014, 84025, 84037, 84054 and 84087 in Davis County. [Radio = station listened to most often]
[TV news = viewed yesterday] [Daily newspaper = read yesterday] [Other print media = read last edition] [Internet = viewed in past 30 days]. |
Home
- About NAC -
Advertising Info -
Subscription Info -
Site Map - Search
© 2005 Newspaper Agency Corporation, agent for The Salt Lake Tribune and Deseret Morning News
|
|
 |