The strength of the newspaper is its pass-along readership. A copy of the Salt Lake newspapers is read by more than two adults. That multiple indicates the active nature of newspapers in the home and office.

The Salt Lake Tribune and Deseret Morning News have very low duplicate readership. Only 3 to 4 percent read both newspapers. Your ad in The Salt Lake Tribune and Deseret Morning News reaches two different segments of people, rather than the same group of people multiple times.

Audience Reach for Single Ad Insertion view PDF File
The most recent research shows how just one advertisement in The Salt Lake Tribune and Deseret Morning News reaches 371,000 adults on the average weekday and 459,000 on the average Sunday in the Salt Lake Primary Market Area.

Source: 2006 Release 1 Scarborough Report.