ABC Report
Readership
Contact Marketing
Total Market Coverage (TMC) Products view PDF File

Smart Buys, presented by NAC, is a direct-mail advertising option that augments advertisers' overall reach.

  • Up to 98 percent market coverage is achieved through the use of newspaper advertising and direct mail.
  • Advertisements are inserted into The Salt Lake Tribune and Deseret Morning News on Sunday, penetrating more than 225,544 households.*
  • Advertisements arrive in the mailbox on Monday or Tuesday to the remaining households that do not subscribe to the newspapers.
  • Choose from total or targeted coverage. Targeted inserting gives pre-print advertisers the capability of saturating key customer zip codes.
Source: *Audit Bureau of Circulations, June 30, 2003.

Reach = Results

Sharpen your competitive edge by placing your message in the hands of more potential customers.

For more information, contact your NAC account executive or call Alan Christensen at (801) 237-2749.

Smart Buys - The Program

Delivery: Monday/Tuesday via the U.S. Postal Service.

Distribution:
Smart Buys: Up to 223,607
Sunday subscribers: 233,065
Total: 456,672

Smart Buys is designed to be used in conjunction with your Salt Lake Tribune and Deseret Morning News advertising schedule.

We deliver your message within the newspapers to subscribers. We then mail your advertisement to non-subscribers. Insert distribution is available by zip code for both The Salt Lake Tribune/Deseret Morning News and Smart Buys.

Smart Buys' total market coverage gives you a smart return on your investment. You get the lowest CPM and highest reach possible! All rates include design, proofing, printing and distribution.

Rates

Premium high impact positions include full color
Front page (5 columns x 9") . . . . . . . $4,320
Sponsor spot (2 col. x 2.25"). . . . . $550

Back page (address)
Full page . . . . . . . . . . . . . . . . . . . $3,750
(L-shape, 5 col. x 11.25" total area) 
2/3 impact page . . . . . . . . . . . . . $3,350
(5 columns x 7")
Sponsor spot (4.5" x 4") . . . . . . . . $550

Inside fold premium position 
Full standard page . . . . . . . . . . . $4,000 (6 columns x 21.5")

Smart Buys Inside Positions
Full page . . . . . . . . . . . . . . . . . . . . . . $2,200
(6 columns x 20.5")
Half page . . . . . . . . . . . . . . . . . . . . . . $1,500
(6 columns x 10.5" or 3 columns x 20.5")
Other ad sizes
Regular ad (2 columns x 2" minimum) Pickup from newspaper
Daily ROP rate with 50% discount

Deadlines

Space reservation deadline for the Smart Buys wrap is 12 days in advance of the publication date.
Space reservation and one-proof service: Wednesday, 12 days out
Proofs out: Friday, 9 a.m.
Corrected proofs and camera-ready art due: Friday, 4 p.m.

Delivery

Deliver inserts to:
Smart Buys
c/o Standard Examiner
332 South Ward Avenue
Ogden,Utah 84402
By Monday one week prior to dist.

For more information, contact your NAC account executive or call Alan Christensen at (801) 237-2749.
Home - About NAC - Advertising Info - Subscription Info - Site Map - Search
© 2005 Newspaper Agency Corporation, agent for The Salt Lake Tribune and Deseret Morning News