Immediate Integrated Sales Automation software is a valuable tool used by the Marketing and Research Department at NAC. Immediate is an extensive database of the NAC/Belden Associates 2003 study allowing NAC to produce media reports tailored to your specific business.

Your customized report could contain:

• demographics and readership patterns of your customers
• customers purchase intentions
• vital information about your competitors and a schedule of advertising dates, all allowing you to make informed decisions when it comes to spending your advertising dollars.

If you would like a custom report for your business answer the following questions and e-mail your responses to marketing. We will prepare a customer media and advertising plan to fit your specific business. Please include your name, your company's name and address and a phone number where you can be reached.

• What are your major product lines and brands? Which are growing? Shrinking? How much does each contribute to your sales? To your profits?

• How are you going to grow your business? (Sales growth? Product line charges? Pricing? Promotions? New business approach? New locations? Improve your image?) What are your best opportunities?

• Describe your customers. Who are your best customers? Your best prospects? What types of customer would you like to attract more? What are their important shopping, buying and media habits? What process do they go through in buying, shopping and media habits? What process do they go through in buying what you sell? Do they shop for what you sell or buy on convenience?

• What is the value of a customer? (Purchase size? Frequency? Use you exclusively? How long a customer? Referrals?)

• Where do your customers come from? From what areas? How many miles will they travel?

• Why should customers choose you instead of your competitors? Why should they continue doing business with you? Who are your most direct competitors? How are they different? What are the barriers or fears or objections that keep people from shopping with you?

• What are the elements in your marketing mix? Personal selling? Telephone appointments? Point-of-purchase displays? Sales literature? Samples?

• What special offers or promotions do you use to gain new customers? To get present customers to return? What have been the most successful things you've ever done to build customers? Traffic? Sales?

• What are your sales patterns? By days of the week? By months of the year? What things influence your sales patterns? What special event and occasions are important in your business?

• How do you plan your advertising? How do you budget? How do you use your co-op advertising sources? What media do you use? Why? How do you judge their effectiveness? What part of your ad budget do you use for each?