2004 Internet Advertising Policy  PDF
File
Newspaper Agency Corporation's Relationship
to The Salt Lake Tribune and Deseret Morning
News
The Newspaper Agency Corporation was founded in
1952 by The Salt Lake Tribune and Deseret Morning
News to manage the newspapers' advertising, printing
and circulation. The two newspapers remain under
separate ownership and are editorially independent. Internet
Advertising Opportunities
The Salt Lake Tribune and Deseret Morning News
online editions jointly deliver more than 18 million
page views per month, reaching more than 1.7 million
unique visitors per month. Advertisers can reach this
potential audience by posting an advertisement on the
online editions of each newspaper.
Advertisements placed within each site can direct or
"link" people/users/visitors traffic to your Web site and
increase brand awareness. Advertisers can track their
ad campaigns via our AdManager software program
by entering a personalized username and password.
Advertising Rates and Policies
All advertising rates are net and are billed monthly
unless otherwise noted on contract. To achieve a lower
rate, a contract must be pre-signed or re-signed prior
to advertising placement. Contract upgrades or back
billing will be honored no more than 30 days from the
start of the advertising campaign.
Spyware
In accordance with Utah code 13-39-101 'Spyware
Control Act', The Salt Lake Tribune and Deseret
Morning News strictly prohibit the delivery of Spyware
on any of its sites. A partial definition of Spyware is a
software based trigger or program that monitors a
computer usage, sends information about the
computer usage to a remote computer or server
displays, or causes to be displayed an advertisement in
response to the computer's usage without the
knowledge or approval of the user. If an advertiser or
3rd party agency serves such an ad on the
Format Guidelines
Animated GIF or Flash files are acceptable. If
Flash is used, advertiser must also include an
animated GIF of the ad to be used when a user
doesn't have Flash on their computer.
Placement Options
Ads may be purchased on a CPM (Cost Per
Thousand) or sponsorship basis. In addition,
there are e-mail and PDA advertising
opportunities. Contact your sales representative
for availability, pricing and more details.
Changes of Policy
NAC and the publishers of The Salt Lake Tribune
and Deseret Morning News reserve the right to
change, amend or eliminate advertising policies
with 30 days advance notice. Submitting an
advertisement for publication or distribution represents
the advertiser's agreement to abide by the
policies of NAC, The Salt Lake Tribune and Deseret
Morning News.
Identification and Indemnification
Advertisers who purchase ad impressions from
NAC on any of our online newspaper sites must
have either the company's registered URL or
name in one of the frames of the ad. Under no circumstances
do we accept advertising without
identifying the company. The advertiser agrees
that it is responsible to third parties for the content
of advertisements placed. In the event that
NAC, The Salt Lake Tribune or Deseret Morning
News becomes liable to any third party as a result
of an advertisement, the advertiser agrees to
indemnify any or all of them for damages owed to
the third party and for the fees and costs associated
with the controversy.
Credit Terms
All advertising must be paid in advance or the
advertiser must have prior credit approval by NAC's
credit department. All bills are due 30 days after
they are received. Payments will be credited to the
oldest outstanding balance first. Cash discounts are
not available. Credit applications are available by
fax or online.
For credit information call (801) 237-2816 or fax
the credit department at (801) 237-2520.
Publisher's Rights
All advertising is subject to approval from The Salt
Lake Tribune and Deseret Morning News regarding
subject matter, form size, wording, illustrations,
animation and typography. The publishers reserve the
right to edit, reject or cancel any advertisement at any
time, before or after placement. The Deseret Morning
News online edition does not accept online advertising
for massage, escort services, astrology, (900) numbers,
gambling, alcohol (including beer), tobacco, tea or
coffee, NC-17 or X-rated movies, or any site deemed to
contain pornographic material. Neither Web site will
knowingly accept advertising for a book, motion
picture or product involved in pending litigation.
Site Aggregators
Publishers reserve the right to review all potential
advertisers' Web sites at any time, before or after
placement, to determine whether they are deemed
"site aggregators." Generally, a site aggregator is
viewed as a site that acts as a portal/destination site
containing content and advertising from multiple
entities. Publishers reserve the right to reject
advertising that is deemed competitive or contrary to
the best interests of the company.
Space Brokering
Advertising agencies who wish to purchase space
within our online sites must meet the following criteria:
- Space must be filled by a single specific advertiser.
- Contracts for space must be signed by the
advertiser, and a signed agency agreement must
accompany the contract.
Please
visit our web demo for further information on
internet advertising or web development. In this
demo it visually explains what the various ads
available look like as well as ad placement within
our online sites.
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