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2002 Classified Advertising Policies
Newspaper Agency
Corporation's Relationship to The Salt Lake Tribune and Deseret News
The Newspaper Agency Corporation was founded in 1952 by The Salt Lake Tribune and Deseret News to manage the newspapers' advertising, printing and circulation. The two newspapers remain under separate ownership and are editorially independent.
Circulation
The circulations of The Salt Lake Tribune and Deseret News are verified every year by the Audit Bureau of Circulations. A circulation card based on the most recent audit, or a copy of the audit itself, is available upon request.
Affiliations
NAC is a member of the Audit Bureau of Circulations, which verifies the circulation of the two newspapers each year. NAC is also a member of the Advertising Checking Bureau.
Classified Advertising Policies
Local classified advertising rates are only available to advertisers who own or operate their own businesses and are selling products or services directly to the general public in our Area of Dominant Influence (ADI). Any classified representative can provide a list of cities and counties that are eligible. For recruitment advertisers, if the job is local, the local rate applies. For real estate, if the property, home, rental or development is local, it will also qualify.
Agency/Commissionable
Local commissionable rates are available to recognized advertising agencies placing advertisements for accounts who operate a business within the Area of Dominant Influence (ADI) of The Salt Lake Tribune or Deseret News. Monthly billing can be established directly with the advertising agency with an authorization form signed by the advertiser with said advertiser remaining jointly responsible for payment of all invoices. Commissionable rates listed are 17.65 percent higher than classified rates to allow for the standard 15 percent agency commission.
Advertisers placing business through an advertising agency assume full liability for payment to NAC. If the agency defaults, the advertiser is still liable.
Adjustments
Although every effort is made to ensure advertisements run without error, some mistakes may occur. NAC and the newspapers' publishers are not responsible for any damages. Advertisers are expected to check the first insertions for any errors. The newspapers will not be responsible for errors after the first day. In the event an ad is cancelled, ask for a "kill" number. Adjustments or republishing will be made at NAC's discretion, and will not exceed the space occupied by the error. No adjustments will be made for errors the advertiser fails to mark for correction on its proof. All requests for adjustments must be made within 30 days of the first scheduled publication.
Publishers' Rights
The publishers reserve the right to insert the word "advertisement" above or below any advertisement. All advertising is subject to approval from The Salt Lake Tribune and Deseret News regarding subject matter, form, size, wording, illustrations and typography. The publishers reserve the right to reposition, classify, edit, reject or cancel any advertising at any time, before or after placement. The Deseret News does not accept advertising for massage, escort services, astrology, entertainment services, gambling, alcohol (including beer), tobacco, tea or coffee.
Changes of Policy
NAC and the publishers of The Salt Lake Tribune and Deseret News reserve the right to change or eliminate advertising policies with 30 days' advance notice. Submitting an advertisement represents the advertiser's agreement to abide by the policies of the NAC, The Salt Lake Tribune and Deseret News.
Identification and Indemnification
All advertisements that by law are required to identify company name or numbers must do so. Automotive dealers and real-estate companies must clearly indicate that they are dealers or Realtors whether by their firm/dealership's name or the dealer number or the words "dealer" or "agent." Business opportunity advertisements must state the type of product or service offered. All Housing and Employment ads must conform with applicable federal, state and local laws and regulations.
Taxes
Currently, no tax is levied on advertising. However, in the event that a tax is imposed on advertising while this rate card is in effect, the advertiser agrees to pay the tax, which will be added to the price of the advertisement.
Cancellation
All advertising, including space reservations, cancelled after deadline will be charged for 50 percent of the reserved space. In addition, advertisements that are composed by NAC but do not publish will be charged a composition charge of 25% of reserved space.
Credit Terms
All advertising must be paid in advance of reservation or the advertiser must have prior credit approval by NAC's credit department. All bills are due 30 days after they are received. Payments will be credited to the oldest outstanding balance first. Cash discounts are not available. Credit applications are available by fax. For credit information call (801) 237-2816 or fax the credit department at (801) 237-2520.
Positioning
Classified advertising orders directing insertions of advertising in specific positions or a designated page "or omit" will not be accepted. The position of advertisements is not guaranteed except for liners that will run under the correct classification. NAC will attempt to meet customers' requests, but will make no adjustment, republishing or refund because of advertising position. Guaranteed positions within the classified section are the front page of Automotive and Real Estate. Ads are a minimum of one-half page and are sold on a rotating basis. In the event duplicate schedules are submitted, the rotation schedule dictates the position. These two positions are color positions and color ads take precedent over non-color ads.
Publication
All classified advertisements begin with the morning edition and carry through the evening edition of the same day.
Internet
Any classified line ad run in The Salt Lake Tribune and Deseret News may appear in the NAC classifieds on the Internet. Classified line ads that appear online hold no monetary value; therefore they are not eligible for credit or refund should they not appear. The online classifieds can be accessed through either of the newspapers at http://www.sltrib.com or http://www.deseretnews.com. Ask your sales representative for more information.
Space Brokerage
NAC will not accept advertisements sold by third parties that contain advertising content from multiple advertisers.
Abbreviations
To make ads easier to understand and to get better results, only easily understood abbreviations are accepted. Ask your sales representative for specific accepted abbreviations. No abbreviations on the first word, or any "key" word. No two abbreviations can appear next to each other.
Courier Service/Ad Material and Proofs
Scheduled pick-ups and deliveries are provided Monday through Friday within the following boundaries:
East - Wasatch Blvd; Olympus Cove; Bell Canyon
West - Salt Lake County (approximately 9200 West)
North - South Gate at HAFB (State Road 193)
South - Salt Lake County (approximately 14200 South)
Any ad material or proofs needing pickup must be scheduled for courier service by calling your sales representative or sales assistant.
NAC provides an advertisement proof on ads meeting proof deadline. Proofs are only delivered on advertisements four column inches or larger and must be returned by proof deadline as either "OK" or with corrections. Proof service is available one time per ad. Call your representative or sales assistant to help you with your proof should you have questions.
Contracts
Classified Advertising contracts are automatically renewed at the earned contract rate at expiration. Advertisers will be notified in writing 30 days prior to any contract rate change. NAC and the publishers reserve the right to change rates, terms and advertising policies upon 30 days notice. An advertising contract can be back-dated up to 30 days if the client has fulfilled the contract requirements during the 30 days prior to signing. Contracts are available to the stated advertiser only and apply only to ads placed by the advertiser on its own behalf. Personal or private advertising that is not a direct part of the advertiser's company may not be billed to, or qualify for, a contract rate.
Pick-up Discounts
Any full-run full-rate display advertisement republished within 5 days following its first insertion with no changes will receive the applicable frequency rate.
Line ad rates are based on consecutive runs with no changes in copy. For example, to get the 3-day rate, the advertiser must run the line ad for 3 or more consecutive days with no changes.
Late Charges
All advertisements, including space reservations, cancelled after deadline will be billed at 50 percent charge of reserved space. Ads set and cancelled before deadline will be charged a composition charge of 25% of reserved space.
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