2002 Classified Advertising Rates PDF File

Local Non-Contract Classified Rates (per day rates)
  Non-Commissionable Commissionable
Days 2-Line Min. 4-Inch Min. 2-Line Min. 4-Inch Min.
  Line Rate Inch Rate Line Rate Inch Rate
Sunday Only $4.71 $65.94 $5.54 $77.56
1 Day $4.04 $56.56 $4.75 $66.50
2 - 5 Days $3.52 $49.28 $4.14 $57.96
6 - 10 Days $3.35 $46.90 $3.94 $55.16
11 - 15 Days $3.20 $44.80 $3.77 $52.78
16+ Days $3.00 $42.00 $3.53 $49.42

Daily Contract Rates (Contract rates not available outside the state of Utah)
The advertiser agrees to sign a daily contract to maintain the minimum amount of space in the newspaper per day as specified in the individual contracts. The contract is in force for a period of 6 months and continues as long as the advertiser maintains the minimum space requirement, or NAC charges the terms of the contract upon 30 days written notice. All contracts shall not be assignable by either party without written consent of the NAC. Space used that does not fulfill daily contract agreement will be re-billed at Open Rate.

Line-Ad Rates - Non-Commissionable (per day rates)
Contract: 3+ Days 2 Days 1 Day Sunday Only
4-Line $2.06 $2.10 $2.43 $2.75
10-Line $1.78 $1.81 $2.24 $2.51
14-Line $1.72 $1.76 $2.18 $2.42
28-Line $1.62 $1.66 $2.07 $2.36
56-Line $1.53 $1.59 $1.89 $2.14

Display-Ad Rates - Non-Commissionable
Contract: 3+ Days 2 Days 1 Day Sunday Only
4-Line $23.38 $25.76 $34.02 $38.50
10-Line $21.42 $23.52 $31.36 $35.14
14-Line $20.86 $23.10 $30.52 $33.88
28-Line $19.88 $21.98 $28.98 $33.04
56-Line $18.19 $19.57 $26.46 $29.96

Association Rates*
  3+ Days 2 Days 1 Day Sunday Only
Line Rate $1.53 $1.59 $1.89 $2.14
Display-Ad Rate $18.19 $19.57 $26.46 $29.96
*To qualify for the association rate, you must meet one of the following:
1) A dealer association is viewed as an organization of retailers who, using accrued advertising funds, sells the same product from the same manufacturer.
2) An organization that has a paid membership, meets on a regular basis, and has a governing body of officers.

National Classified Rates
(Commissionable at 15% to recognized agencies)
Days 2-Line Min. 4-Inch Min
  Line Rate Display Rate
Sunday $7.88 $110.32
1 Day $6.67 $93.38
2 - 5 Days $6.16 $86.24
6 - 10 Days $5.95 $83.30
11 - 15 Days $5.81 $81.34
16+ Days $5.62 $78.68

Revenue Contract Rates*
  Line Rate 1 Day 2 Days
$15,000 $2.61 $36.54 $31.22
$30,000 $2.42 $33.88 $28.84
$60,000 $2.25 $31.50 $26.74
$120,000 $2.04 $28.56 $24.22
*The revenue contract will benefit an advertiser who will commit to placing a minimum of $15,000 of advertising within a 12 month period.

Color Charges*
  Both Newspapers
Black Plus Daily Sunday
1 Color (mixed)** $657 $689
2 Color $920 $965
3 Color $1,157 $1,216
*Available Daily and Sunday - Non-commissionable. No minimum space required. Rates apply to both broadsheet and tabloid pages.
** Any combination of two or more process colors used to arrive at a single color. Discounts on color are the same as the display discounts - 25% second day, 33% third day. All color discounts are off of original insertion.
Sunday Etc. (Non-Subscriber Publication)

NAC offers this Sunday publication delivered to households who do no subscribe to either of the newspapers, allowing advertisers to purchase total market coverage.

Advertisements must have run prior in the regular classified section within the past week. No changes are allowed for the non-subscriber insertion.

  • Minimum 4 Lines...........................$ 3.76 per ad
  • Each Additional Line......................$ 0.94 per line
  • Classified Display Advertising.........$ 9.55 per column inch
1 Color: $393 • 2 Colors: $552 • 3 Colors: $694
Thrifty Special (Non-commercial) - 4 Day Merchandise Package
  • 3 line minimum, 4 consecutive days ......$ 12.00

Total price of items in ad cannot exceed $300. Prices must be 
listed on all items. No abbreviations. Ads run in our Thrifties section.
3 line minimum.
Best Buy Special - 30 Day Package
  • 2 line minimum, 30 consecutive days ......$ 142.20

30 days in most classifications. This package is available to both 
Commercial and Non-Commercial advertisers. 2 line minimum.

Additional lines are $2.65 per day. No refunds for early cancellation. No changes in copy.
GOODS UNDER A GRAND - 4 Day Merchandise Package 
Total price of items in ad cannot exceed $1,000. Prices must be 
listed on all items. Valid for Classifications 500-840
3 line minimum. Pre-payment is required.

Starting at $19.00
GENERAL MERCHANDISE - 5 Day Merchandise Package 
Valid for Classifications 500-840. 3 line minimum. 
Pre-payment is required.

Starting at $33.00
DEALS FOR WHEELS - 9 Day Transportation Package 
IF IT DOESN’T SELL IN 9 DAYS - 
WE’LL GIVE YOU 9 MORE DAYS FREE!
The price of the vehicle must be included in the ad. 
If the vehicle does not sell, you must call in within 4 business days 
of the ad expiring to receive your 9 free days. The price of the vehicle 
must be lowered. Valid for Classifications 900-959. 3 line minimum. 
Pre-payment is required.

Starting at $49.95
REAL ESTATE BY OWNER- 
6 Line - 6 Day Real Estate Package 
Receive up to 6 lines to run for six consecutive days or 
3 consecutive weekends. Valid for Classifications 380-478.
Pre-payment is required.

$72.00
Internet Display Charges
We now have the capability to put print display ads online. They are searchable with links to show the actual print ad graphically. Ask your sales rep. for additional information.
Box Reply Service Charges
Replies will be given only to those who can properly identify themselves with the box number. No information is given to anyone other than those identified. Replies will be mailed to the advertiser upon their request. The box numbers will remain open 30 days. If a person renting a box number used that number in more than one advertisement, the 30-day termination rule applies from the starting date of the earliest advertisement.
  • Mailed ......................$ 60.00
  • Picked up..................$ 30.00
Logos
Logos are available for in-column liner ads. Minimum 3 lines. Ask your sales representative for information.
Line Ad Borders & Screens
Available on in-column liner ads that are 14 lines or longer. Ask your sales representative for more information.
Additional Costs
There are no additional costs for the layout, typesetting, halftones or proof services for advertisements placed within NAC's deadlines. 
Birthday, Anniversary, Bridal and Engagement Announcement Rates
  • Monday - Saturday..............................$ 35.00 per column inch
  • Sunday...............................................$ 45.00 per column inch

Plus $5.00 process charge for each photo used. The minimum ad size is one inch without picture, or two inches with picture.
Obituaries and Memoriams
  • One paper........................................$ 2.85 per line per day
  • Both papers......................................$ 4.00 per line per day
Lines added by picture(s) or flag graphic:
  • One 1/2 column picture........................Add 9 lines
  • Two 1/2 column pictures.......................Add 17 lines
  • One full column picture.........................Add 23 lines
  • Flag Graphic........................................Add 1 line

For each picture used in an obituary notice, add $5.00 to cover the cost of processing.
Legal Rates
  • Both papers, morning & evening daily or Sunday..........$ 1.64 per line
  • Either paper, morning, evening or Sunday....................$ 1.16 per line
  • National legal, morning & evening daily or Sunday........$ 1.97 per line
  • National either paper, morning, evening or Sunday........$ 1.41 per line
Classified Special Sections
There are many opportunities throughout the year to get involved in special section advertising. Click here to visit the special section portion on this site or call your sales representative for more details.
Minimum Depth Requirements
  • Line-Ad - In-Column Advertising
    Minimum: 2 lines. Maximum: 190 lines, one column width only.
  • Classified Display Advertising
    Minimum display advertising using a border is 4 inches. Any advertisement deeper than 19 1/2 inches must run the full 21 1/2 inches deep.
2002 Classified Ad Deadlines PDF file
Line-Ad Copy Deadlines
Insertion Day Phone-In Deadline Fax-In Deadline
Monday 5 pm Friday 4 pm Friday
Tuesday Noon Monday    
Wednesday Noon Tuesday    
Thursday Noon Wednesday    
Friday Noon Thursday    
Saturday Noon Friday 11 am Friday
Sunday 5 pm Friday 4 pm Friday
Sunday Etc. 4 pm Thursday    
Classified Display Advertising Deadlines
Insertion Day Space Reserved Deadline Copy Due Camera Ready with Space Reserved Signed Proof Due Back to NAC
Monday 9am Fri 5pm Thurs 11am Fri 3:30pm Fri
Tuesday 5pm Fri 5pm Thurs 11am Mon 5pm Fri
Wednesday 5pm Fri 5pm Fri 11am Tues 3:30pm Mon
Thursday 5pm Mon 5pm Mon 11am Wed 3:30pm Tues
Friday 5pm Tues 5pm Tues 11am Thurs 3:30pm Wed
Saturday 9am Thurs 5pm Thurs Noon Fri 3:30pm Fri
Sunday 3pm Thurs 5pm Thurs Noon Fri 3:30pm Fri
Saturday At Home in Utah 5pm Tues Noon Thurs Noon Thurs
Sunday Real Estate 5pm Wed Noon Fri 1pm Fri
Sunday Etc. 5pm Wed Noon Thurs Noon Thurs

One Color - 24 hours in advance   ||   2 & 3 Colors - 48 hours in advance
Double Trucks - 24 hours in advance
Birthday, Anniversary, Bridal & Engagement Announcement Deadlines
The deadline for announcements is 3:00pm - 7 days prior to desired publication date.
Obituaries & Memoriam Deadlines
The deadline for obituaries and memoriams is as follows:
  • Both Papers....................Monday - Friday 5:00 pm day before publication
  • Both Papers....................Saturday - Sunday 5:00 pm day before publication

E-mail address: nacobits@nacorp.com
Legal Deadlines
Insertion Day Copy Deadlines
Monday Noon Thursday
Tuesday Noon Friday
Wednesday Noon Friday
Thursday Noon Monday
Friday Noon Tuesday
Saturday 9:00 am Wednesday
Sunday 1:00 pm Wednesday
E-Mail: naclegal@nacorp.com