NAC | Pre-press Production, 50-inch Web Conversion Notes

Less really is more.
Everything you want to know about NAC’s change to a more convenient newspaper size.

CONVERSION BEGINS MONDAY, APRIL 2, 2001

On April 2, 2001, the phase-in of the new Salt Lake Tribune and Deseret News begins. Newly sized sections, fractionally narrower, will gradually be unveiled over a period of eight weeks.

The Salt Lake Tribune and Deseret News are among more than 150 Newspapers across the country that have converted or are in the process of converting to the new industry-standard size.

It’s all part of an overall quality initiative that will take the newspapers’ already high-quality production to a new level. The result will be improved printing and color reproduction, sharper photos and more impressive graphics than ever before.

Please take a moment to read through this brochure for more details on the exciting new changes. And if you are still confused, feel free to call your NAC sales representative with questions or comments.

QUESTIONS & ANSWERS:

Why are you changing the size of the newspapers?
First, because it’s more reader-friendly. The narrower width is more convenient, easier to handle and less prone to wrinkling and other production problems. Secondly, since newspapers all over the country are also changing their sizes, it’s easier for advertisers in multiple markets to standardize the size of their ads.

Who else is changing?
More than 150 newspapers nationwide, including the Houston Chronicle, Boston Globe, Washington Post, Miami Herald, Orange County Register, Los Angeles Times and San Diego Union-Tribune.

What does a 50-inch web mean?
In printing terminology, “the web” is a huge roll of paper. So a narrower web width means a narrower printed page. We’ll be converting our presses from a 54-inch web to a 50-inch web, resulting in a newspaper that is one inch narrower per page.

Why does the conversion take eight weeks to complete?
The presses can only be converted one at a time, so ultimately some sections of the papers will attain their new sizes sooner than others. Eventually, all the sections of the papers will be at the new size. While the paper size may differ during the conversion process, the image size will change in all sections beginning Monday April 2, 2001.

When do my ads have to reflect the new size?
Beginning April 2, 2001, all ads will need to conform to the new column widths outlined in this section. If we create your ads for you, our artists will reconfigure them for you. If you forget to build your ad per the new measurements, or a pick up is required from a previously run ad, we’ll be happy to convert it for you.

Will the new size change my rate?
NAC will continue to deliver the same outstanding advertising value and circulation. A full page is still a full page and a half page is still a half page. The spatial relationship is relative.

What about tab products?
All of our tab products will be five columns by 11 1/2 inches deep (replacing the old depth of 13 inches). A full-page tab will be billed at 57 1/2 vs. 65 inches. All tab products that print on April 2, 2001 and after will reflect the new size. Tab products printed prior to April 2, 2001, will reflect the current larger size.

Are deadlines affected?
Not at all. The new page size will not change existing deadlines.

Any other questions?
For Classified information call (801) 237-2382.
For Retail information call (801) 237-2815.

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