Retail Advertising Policies

Newspaper Agency Corporation’s Relationship To The Salt Lake Tribune and Deseret News

Newspaper Agency Corporation was founded in 1952 by The Salt Lake Tribune and Deseret News to manage the newspapers' advertising, printing and circulation. The two newspapers remain under separate ownership and are editorially independent. 

Circulation

The circulations of The Salt Lake Tribune and Deseret News are verified every year by the Audit Bureau of Circulations. A circulation card based on the most recent audit, or a copy of the audit itself, is available upon request.

Affiliations

NAC is a member of the Audit Bureau of Circulations, which verifies the circulation of the two newspapers each year. NAC is also a member of the Advertising Checking Bureau. You may reach our national advertising sales office by calling (801) 237-2721 or, outside Utah, by calling (800) 944-4220.

Retail Policies

Submitting an advertisement for publication or distribution represents the advertiser's agreement to abide by the policies and procedures of NAC, agent for The Salt Lake Tribune and Deseret News.
 
Retail advertising rates are available only to advertisers who own or operate their own businesses selling products or services directly to the general public in Salt Lake, Utah, Davis, Weber, Summit, Wasatch and Tooele counties. No agency commission can be deducted from regular retail rates.

Publishers' Rights

The publishers of The Salt Lake Tribune and Deseret News reserve the right to reject, reposition, edit or cancel advertising at any time, before or after acceptance for publication. Additionally, they may insert the word "advertising" above or below any advertisement.

Adjustments

Although every effort is made to ensure advertisements run without error, some mistakes may occur. Newspaper Agency Corporation and the newspapers' publishers are not responsible for any damages. Adjustments will be made at NAC's discretion, on first publication only, and will not exceed the space occupied by the error. All requests for adjustments must be made within 30 days of the first scheduled publication. No adjustments will be made for errors the advertiser fails to mark for correction on the proof. NAC is not responsible for errors of omission.

Advertising orders directing insertions of advertising in specific positions or designated page "or omit" will not be accepted. NAC will attempt to meet customer requests, but will make no adjustment, republication or refund because of advertising position. 

All efforts should be made to contact NAC regarding billing errors within 30 days of receiving the statement. NAC reserves the right to go back only to the most current 12 months on any adjustments requested.

Advertising Exceptions 

The Deseret News does not accept advertising for alcohol (including beer), tobacco, tea or coffee; NC-17 or X-rated movies; massage therapy; astrology services; or gambling.

Neither paper will knowingly accept advertising for a book, motion picture or product involved in pending litigation.

Premium Positions

The position of advertisements is not guaranteed. If conditions permit, position requests will be accepted on ads of 30 column-inches or more in the main news sections of each newspaper, for a 25-percent positioning fee. A 10-column-inch minimum size is required for other sections of the newspapers. If a premium position request is accepted, but it is not possible to publish the ad in the requested position, the ad will run in another position and the 25-percent positioning fee will be credited back to the advertiser. No other adjustments will be made. Color fees are not increased for premium positions.

Taxes

Currently, no tax is levied on advertising. However, in the event that a tax is imposed on advertising while this rate card is in effect, the advertiser agrees to pay the tax, which will be added to the price of the advertisement. 

Identification & Indemnification

All advertisements must be clearly identified as such and include the name of the person or business who is running the advertisement plus a direct contact phone number or address. The advertiser agrees that the advertiser is responsible to third parties for the content of advertisements placed. In the event that Newspaper Agency Corporation, The Salt Lake Tribune or Deseret News becomes liable to any third party as a result of an advertisement, the advertiser agrees to indemnify any or all of them for damages owed to the third party and for the fees and costs associated with the controversy. 

Cancellations

All advertising, including space reservations, cancelled after deadline will be charged for 50 percent of the reserved space. In addition, advertisements that are composed by NAC but do not publish will be charged a composition charge of $50.00 per hour.

Credit Terms

All advertising must be paid in advance of reservation or the advertiser must have prior credit approval by NAC's credit department. All bills are due 30 days after they are received. Payments will be credited to the oldest outstanding balance first. Cash discounts are not available. Credit applications are available by fax. For credit information call (801) 237-2817 or fax the credit department at (801) 237-2520.

Contracts

NAC grants discounted rates to advertisers who commit to placing a given number of inches within the contract period. If the advertiser does not meet its commitment, the advertiser will be "short-rated" - charged for the number of inches actually placed at the applicable rate card level. If the advertiser exceeds its commitment, it will be credited for the difference up to two rate card levels. NAC and the publishers reserve the right to change rates, terms and advertising policies upon 30 days notice. An advertising contract can be backdated only 30 days. Fulfilled space contracts will be self-renewed at original contract level unless otherwise specified.

Space Brokerage

Newspaper Agency Corporation will not accept advertisements sold by third parties that contain advertising content from multiple advertisers. If necessary, contact your sales representative for clarification.

Changes of Policy

Newspaper Agency Corporation and the publishers of The Salt Lake Tribune and Deseret News reserve the right to change, amend or eliminate advertising policies with 30 days advance notice.

Internet Advertising Opportunities

Copyright © 2001, Newspaper Agency Corporation