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| About The NAC |
| The Newspaper
Agency Corporation was formed in 1952 to merge the advertising,
printing, circulation and business functions of the two Salt
Lake newspapers. What was first done with typewriters, red pens
and "hot metal" type is now achieved with state-of-the-art computers
and four-color offset printing. The NAC's printing plant underwent
a multi-million-dollar renovation in the late 1980s to ensure
the finest reproduction for readers and advertisers. Ensuring
that clients meet their advertising objectives remains the first
goal of agency employees. Whether the client requests market
research, unique advertisement production or a brainstorming
session on the year ahead, NAC professionals stand ready to
help, realizing their success is dependent on the success of
the Salt Lake newspapers' clients. |
| About the Newspapers |
| The
operation of the Salt Lake newspapers is divided between three
companies in a joint operating agreement. The two newspapers
remain fiercely competitive and editorially independent, but
their advertising, printing, circulation and business functions
are managed by a third company, the Newspaper Agency Corporation.
This arrangement gives readers the variety of two perspectives
on the news, while giving advertisers maximum penetration into
the growing Salt Lake market. |
The Salt Lake Tribune
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| The first edition of the Salt Lake Daily
Tribune and Utah Mining Gazette was published in 1871. In a frontier state sometimes troubled by religious
divisions, The Salt Lake Tribune's management pledged that "where sectional feelings exist it will aim for
their abolishment by the encouragement of charitable feelings and the promotion of better acquaintance."
More than 120 years later, The Salt Lake Tribune editors push their reporters to find "solution" stories --
accounts that demonstrate people solving their communities' problems through cooperation, intelligence and
diligence. The Salt Lake Tribune has added a weekly recreation page, boosted high school sport scores to
include every game in the state, hired a reporter to travel the state full time and commissioned columns
from every state in the region. |
Deseret Morning News
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site |
| Before
part of it became the state of Utah, a vast area
encompassing parts of modern California, Nevada,
Arizona, New Mexico, Colorado, Idaho and Oregon was
known as the territory of Deseret. The Deseret Morning News
first published in 1850, only three years after
Brigham Young led the Mormon pioneers into the Salt
Lake Valley. "We hold ourselves responsible to
the highest court of truth for our intentions, and
the highest court of equity for our execution,"
wrote the newspaper's first editor, Dr. Willard
Richards. Today the Deseret Morning News is a large,
colorful newspaper almost unimaginable to the
pioneers who printed the first editions on a
wrought-iron handpress "a little larger than a
clothes wringer." Recently redesigned, the
newspaper features an improved easy-to-read format,
extensive use of full color graphics and in-depth
coverage of the communities that make up the Salt
Lake market. |
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© 2005 Newspaper Agency Corporation, agent for The Salt Lake Tribune and Deseret Morning News
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