NAC is the undisputed leader in distributing information in Utah. Already, The Salt Lake Tribune and Deseret Morning News are invited into 230,033 homes each week. And, overall, the newspapers enjoy a combined readership of 387,040 every Sunday.

Now, you can showcase your products and service in Smart Buys and reach thousands upon thousand of additional homes throughout the area.

In fact, with Smart Buys you will reach nearly every home in the Salt Lake primary market - and at a cost that delivers a smart return on your investment.

With Smart Buys, you'll sharpen your competitive edge. Increased profits are sure to follow.

Smart Buys - The Program

Delivery: Monday/Tuesday via the U.S. Postal Service.

Distribution: Up to 345,000 every week! Smart Buys is designed to be used in conjunction with your Salt Lake Tribune and Deseret Morning News advertising schedule.

We deliver your message within the newspapers to subscribers. We then mail your advertisement to non-subscribers. Insert distribution is available by zip code for both The Salt Lake Tribune/Deseret Morning News and Smart Buys.

Salt Lake's Total Solution Package

The Smart Buys direct-mail program offers advertisers the strongest print package in Utah, receiving paid newspaper subscribers and delivering ads in the mail to non-subscribers.

Smart Buys delivers both total and targeted coverage options:

• Cost effective total coverage can be accomplished with a pre-print or display ad in the Smart Buys wrap and in the newspaper. This combination delivers to more than 98% percent of the Salt Lake primary market.
• Targeted inserting gives pre-print advertisers the capability of saturating key customer zip codes.

With Smart Buys, part of the statewide Quality Buys network, you can run one zip code or the whole state with one phone call.

The Turnkey Approach

Smart Buys allows you to focus on running your business, while we handle the rest. With Smart Buys, you get it all, design, proofing, printing and delivery. You get the lowest cost possible and fast, accurate turnaround.

Need More Information?

Contact your Newspaper Agency Corporation account executive today!